Finding Direction

By Marianne Brigola, Comm Career Advisor

compassAs you’ve been reading in the fantastic blog posts from our current iMedia students, the fall semester is in full swing over here at Elon. Students are in the midst of class, homework and also figuring out what they want to do with their Interactive Media degree. Everyone is different–there are students who know exactly what it is they want to do after graduation and others who are still exploring different industries and jobs.

I’ve already met with several iMedia students to start helping them plan for their job search in the spring. If you’re still trying to figure out how you want to use your new interactive media skills and knowledge, there are two things you need to do: Research + Network

1. Research. Our graduates go on to work in so many different industries with a variety of roles. Some are in client services roles, others on the creative side. Some work in marketing, others work freelance. A few ago, Katie wrote a blog post about our 2014 graduates and some of the great work they’re doing.

Here are a few other websites that can help you start learning more about titles + their job descriptions:

http://www.firebrandtalent.com/resources/job-descriptions

http://www.aaaa.org/agency/compensation/resources/jobs/pages/default.aspx

http://creativeskillset.org/creative_industries

http://www.paladinstaff.com/jobs/careers/

http://css-tricks.com/job-titles-in-the-web-industry/

In addition to researching job titles, you should be researching industries and companies. Would you prefer to work in marketing, or advertising, or public relations? Is a smaller, start-up agency your dream organization or would you like to work for a larger, more established firm? If you’re targeting a specific city after graduation–what companies are located in that city? A quick Google search can help you start building a list of potential target organizations.

2. Network. We talk a lot about how important networking is as a job search strategy–and it’s also important to help you figure out what you’re going to do next in your career! You can learn a lot about a company or a job by looking at their website or reading a job description, but you won’t learn if it’s a good fit for you until you actually talk to someone working at that organization or doing that type of work. LinkedIn makes it so easy for you to find alumni or contacts in a particular industry or job role. Elon University has over 19,000 students + alumni on LinkedIn. That’s 19,000 contacts you could potentially reach out to!  If you’re just getting started on LinkedIn, check LinkedIn’s tips for getting your profile set up.

Don’t forget to go outside of the digital world too–follow up with guest speakers from classes, attended conferences and expos, participate in local meet ups or networking events. The Triangle American Marketing Association and the Triangle Interactive Marketing are examples of two local professional associations that host many networking and educational events in the area several times a year.

Researching potential career options and networking with professionals are the two key things to helping you determine what you’re going to do with your interactive media degree after graduation! Start now to help you focus your job search in the spring. –MA

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