It May be November, But We’re Ready for Spring!


As the semester is nearing the end, students are beginning to think about their spring semester and final few months in this program. In the fall, students are assigned their courses and everyone is taking the same classes. However, in the spring, students take a six hour capstone course and choose three electives from a list of classes covering a variety of topics. Here’s a look at some of the courses they’ll be taking this spring:

Social Media and SEO– This is a course that focuses on some of the strategy and insight behind what happens in interactive media. Students will focus on three main points in this course: analytic tracking and reporting, social media strategy and technical SEO.

Virtual Environments– Though some might think that Call of Duty is all fun and games, there is much more that goes into creating virtual environments. This course will focus will focus on the theory behind game creation and will even construct a basic virtual environment as a team.

Interactive Media Management and Economics– As professionals, it is important for us to understand the industry that we are in and how it functions. This course will spend time looking at business models, case studies and management and economic principles in order to better understand the industry that we are in.

Digital Brand Communication– Brands are a large part of what we do with interactive media. Today, everyone has a brand and it is our job to tell our client’s brand story. This class will take a look at the changing media landscape and how brand messaging can be used effectively.

Graphic Design– This fall, all students have been enrolled in a visual aesthetics class where they’ve learned about the basic skills and principles of design. This course will give students a deeper knowledge of graphic design and will employ harder concepts and projects.

Application Development– This course will teach students the basics of app development and will give them the knowledge to be able to succeed in the programming industry.

Data Mining and Visualization– One of the most important skills a professional can have is being able to display information in a way that engages people. This course will teach the students to find data, clean it up and create visualizations that are engaging and easily digestible.

Multimedia Storytelling– This course will help students learn the different ways that a story can be told. We often think of stories in books, but there are many other ways that a story can be told. Students will use these skills to create new and inventive ways to spread information and create a story.

Well there they are! We are so excited for our spring courses and we can’t wait to see what kind of amazing projects our students create. Visit the iMedia website to learn more about our program and be sure to check in with our blog each week!


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