What it Means to be a Unicorn

Since the beginning of our adventure in iMedia program, a popular buzzword has been thrown around in discussions among iMedia students and faculty alike. This buzzword, though questionable as to how or why it has grown in popularity among the iMedia group, has rung true to its new meaning. Whether it be in a dialogue about the multitude of projects and lessons the iMedia class is undertaking or gossip about prospect career interests that we each have in mind, occasionally the word “unicorn” has been nested in our class’ conversations.

Now I know what you must be thinking, “What does this mystical fairy-tale creature have to do with coding, design, editing software or UX? Well, to put it simply, iMedia students are unicorns.

This is a pretty heavy claim, I know. But allow me a moment of your time so that I may offer some insight as to why this is true.

My most recent recollection of iMedia students being called unicorns was during a coding session with Professor Walsh. In the midst of speedily typing away to code and debug a wireframe for a website, Professor Walsh’s eyes took a moment to survey the room. With all seriousness, he looked at the group of iMedia students in front of him and said, “You know you guys are unicorns right? Has anyone told you yet?”

Yes, we have been told. In admiration of the different skills and tools we learn each week in the iMedia program, we are reminded of our supernatural existence. The term “unicorn” only seems fitting after seeing a graduate student skillfully record and edit a video, reconstruct a kiosk with efficient UX design, create their own typography, design, and code a website, and eloquently explain the theories that shape current media practices. Yes, such a sight of splendor and power is best equated to the beauty and wonder of a unicorn.

Despite the awesomeness that comes with being a unicorn (such as the knowledge that with the completion of this program your career options will be vast and your skillset will be stronger than ever) – there is a minor downside to being a mystical creature. Marketing yourself as a magic triple-threat in the media industry is great, but at some point, we much each hone our own niche’ of skills and interests to solidify our profession. There are still some visible moments of unease when asking an iMedia student what they wish to do after graduating. At this point in the program, we exist as fluid magical creatures, experimenting and owning every tool and software that is thrown at us.

Currently, iMedia students are flourishing as we are able to call ourselves coders, designers, UX specialists, and videographers – all at the same time. But as we all know, with great power, comes great responsibility. As we ready ourselves for the start of the spring semester, we are becoming more distinctive in our professional roles.

We are aware that at some point, we may have to trade in our wings and horns for more practical attire.

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