iMedia Guest Speaker: Heather Keets Wright

On Wednesday, April 11, the iMedia class was visited by Heather Keets Wright, a multi-platform journalist and leading consultant in the content marketing industry. Heather is the chief creative officer for Cylndr Content Agency in Durham, N.C., and also runs her own content marketing agency, Wright Creative Agency, with her husband Mark.

Along with her warm spirit and excitement for all things creative, Heather had a lot of information to offer our iMedia class. Her level of expertise in the agency world was displayed through a presentation showcasing some of her most notable projects.  

Heather has written and consulted for reputable clients such as Essence, Martha Stewart, Wells Fargo, and the New York Presbyterian Hospital – to name a few. The iMedia class was eager to ask Heather for suggestions she may have for shaping and progressing in our careers. Out of the plethora of information she offered the class, here is a list of the top 5 tips she shared:

1.) Create your own LLC. Now.

Heather explained the importance of creating and developing our own personal brand. She explained that along with the “main” jobs we commit our time to, we as creatives should always be working on a passion project of our own. This not only secures and develops us in our own expertise but also helps market our talents to others.

2.) If given the opportunity, work in a brand and agency setting.

Heather explained that it can be tempting to want to work in an agency, but it is important not to overlook the benefits of working inside the brand itself. Having experience working for the brand will give us a better perspective of the needs and processes that happen on the other side of the fence. This perspective can better equip us to service clients when we make the shift into agency life.

3.) Stay up late and work hard.

Heather put it plainly, if you are not willing to stay up late working on a project, you are in the wrong industry. The steps it takes to become a successful creative requires a lot of energy and dedication. This is a testimony that resonated with many of our iMedia students. Our evenings spent in the editing bays of Long have really paid off.

4.) Always Freelance!

Heather reminded the iMedia class that we should always stay open to working on freelance projects. This helps expand our expertise and build our skill set.

5.) Network.

Last, but certainly not least, Heather told the iMedia class to utilize their connections and resources. Notably, she pointed out that our classmates are now a valuable resource to each of us. When we are given big projects that require a team of professionals, we can now tap into our iMedia network to find the talent we need.

Thanks Heather for visiting our class!

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