Common Sense Professionalism

In less than a week, our Interactive Media Class of 2018 will be walking across the stage to receive their hard-earned diplomas.  It is hard to believe that they were starting this program just 10 short months ago. For those of us witnessing their journeys, it has flown by.

As the Career Advisor for the School of Communications, I thought it only appropriate to leave them with some words of advice as they leave this campus and look towards their future making positive and innovative contributions to the company of their choice.

  1. Preparation is key
  2. Have a positive attitude
  3. Be coachable
  4. Practice gratitude
  5. Put in the effort
  6. Dress the part
  7. Be curious
  8. Be a nice person

These words of wisdom came from our Common Sense Professionalism video, created for the Student Professional Development Center by a team of students and staff:

Production: Student Ved Kumar
Art: Student Katharine Zavagno
Voice & Script: Danielle Golinski & Brooke Buffington

Check out the full video for more information.

Happy Graduation!

Advertisements

iMedia Guest Speaker: Heather Keets Wright

On Wednesday, April 11, the iMedia class was visited by Heather Keets Wright, a multi-platform journalist and leading consultant in the content marketing industry. Heather is the chief creative officer for Cylndr Content Agency in Durham, N.C., and also runs her own content marketing agency, Wright Creative Agency, with her husband Mark.

Along with her warm spirit and excitement for all things creative, Heather had a lot of information to offer our iMedia class. Her level of expertise in the agency world was displayed through a presentation showcasing some of her most notable projects.  

Heather has written and consulted for reputable clients such as Essence, Martha Stewart, Wells Fargo, and the New York Presbyterian Hospital – to name a few. The iMedia class was eager to ask Heather for suggestions she may have for shaping and progressing in our careers. Out of the plethora of information she offered the class, here is a list of the top 5 tips she shared:

1.) Create your own LLC. Now.

Heather explained the importance of creating and developing our own personal brand. She explained that along with the “main” jobs we commit our time to, we as creatives should always be working on a passion project of our own. This not only secures and develops us in our own expertise but also helps market our talents to others.

2.) If given the opportunity, work in a brand and agency setting.

Heather explained that it can be tempting to want to work in an agency, but it is important not to overlook the benefits of working inside the brand itself. Having experience working for the brand will give us a better perspective of the needs and processes that happen on the other side of the fence. This perspective can better equip us to service clients when we make the shift into agency life.

3.) Stay up late and work hard.

Heather put it plainly, if you are not willing to stay up late working on a project, you are in the wrong industry. The steps it takes to become a successful creative requires a lot of energy and dedication. This is a testimony that resonated with many of our iMedia students. Our evenings spent in the editing bays of Long have really paid off.

4.) Always Freelance!

Heather reminded the iMedia class that we should always stay open to working on freelance projects. This helps expand our expertise and build our skill set.

5.) Network.

Last, but certainly not least, Heather told the iMedia class to utilize their connections and resources. Notably, she pointed out that our classmates are now a valuable resource to each of us. When we are given big projects that require a team of professionals, we can now tap into our iMedia network to find the talent we need.

Thanks Heather for visiting our class!

28376 (1)28377 (1)

Dream Job

I recently traveled to San Francisco for a conference and was able to make time to visit iMedia alumnus, Nick Margherita. Nick is video producer at CBS Interactive creating video content for the gaming-focused website GameSpot.  http://www.gamespot.com

Nick, joyfully, told me all about his job, how he landed it, and its correlation to his Interactive Media Master’s degree from Elon.

“As a video producer, I primarily write and edit entertainment content for GameSpot.com and GameSpot’s multiple social media outlets. These videos include things like gameplay clips, op/ed features, and extensive reviews. Aside from writing and editing, I also host live streams and roundtable chats discussing the latest video games and television shows.

“When I was preparing to graduate from iMedia, my dream was to work at ESPN. I felt that this combination of video production and sports would fulfill both my personal interests and professional aspirations. So with the help of Elon’s vast communications network I was able to get my foot in the door at ESPN as a production assistant. But within my first month at ESPN, I realized that live television production is vastly different from the videos we were producing in iMedia. I often felt that my creativity was being limited, and although it was an extremely hard decision to make, I decided to leave the company and television production in general.

“When I made the decision to move to San Francisco, I did not have a job but what I did have was the confidence in my iMedia master’s education and degree.

“Still, landing a job in SF was not as easy as I’d expected. I spent about three months couch-hopping around the city freelance editing for various tech start-ups. After struggling to find consistent freelance opportunities, I decided to join a creative agency to offer my skills to a more widespread clientele. Fortunately, when the agency learned that I had earned my master’s degree in Interactive Media and was well-versed in multiple skill sets aside from just video production, my resume rose to the top of their list. Within a few weeks I’d received an offer to be a full-time video producer at CBS Interactive.

The people I work with are by far the best part of my job. It’s a group of creative individuals who are super passionate about games, television and movies both in and outside of work. I can confidently say that I am excited to get up each and every morning to work with some of the gaming industry’s most respected and brightest writers and producers. And obviously having the opportunity to create content that I am interested in is a major plus and makes work feel a little less like work.”

Nick’s advice for people considering iMedia,

“Whether you are a recent college graduate or an experienced professional, if you are unsure of what career path you are passionate about and communications and media interest you, then iMedia is the perfect solution. When my undergraduate education came to a close I was still unsure of what exactly I wanted to pursue within the realm of communications. iMedia not only guided me in my journey to discover my interest in video but it also gave me the tangible skills necessary to succeed in the professional production world. Both the program itself and its faculty and staff changed my life in an incredible way, and I owe much of my success to iMedia.”

And naturally, words of advice to our current class,

“It sounds cliché, but don’t be afraid to fail or make mistakes; everything happens for a reason. When I first left ESPN, moved to San Francisco, and was jobless for three months, I thought I’d made the biggest mistake of my life. But now, nearly a year later, I couldn’t be happier with my past decisions. I honestly feel that I am a stronger individual because of the lessons I learned from those “mistakes.” The real world can be overwhelming sometimes and not go the way you plan. But if you work hard, focus on your goals, and have a positive attitude, then you can land your dream job. Or maybe even discover your dream like I did.

“In short, cherish your time at Elon with your classmates and professors, as I miss the campus and its people everyday! Thank you for giving me the opportunity to share my thoughts and experiences, and best of luck to both current and future iMedia students!”

Information about CBS Interactive: CBS Interactive is made up of multiple online brands that include: CBS News, CNET, CBS Sports, GameSpot, Giant Bomb, Metacritic, Last.fm, etc. GameSpot provides news, reviews, and other information on video games, entertainment, and other fun aspects of “geek” culture. 

 

Thanks Nick….

 

 

Demand for iMedia Skills Continues to Grow

You’ve probably started to notice the shift. #iMedia17 has shared details about projects, offered insight about class assignments, and now, students are preparing for the end of their 10-month graduate school journeys. With just a little more than two months left before graduation, the job search is on and the pace for life after iMedia will be soon be set for these budding professionals.

And there’s a lot to look forward to. A quick internet search sheds light on how much digital and creative skills are in demand in a wide range of industries. Look further and you’ll learn more about the benefits of working in digital careers, key skills needed and the most sought-after job titles.

With help from CNNMoney and Payscale, let’s take a peek at a few iMedia-friendly positions and the job outlook of each. In the Best Jobs in American 2017 list, these sources highlight the “top 100 careers with big growth, great pay and satisfying work.” Here are 10 jobs from the list that are popular among iMedia graduates.

               JOB  MEDIAN PAY 10-YEAR JOB GROWTH
#1 – Mobile Applications Developer $97,100 19%
#14 – Webmaster $61,200 27%
#26 – Community Relations Manager $63,600 10%
#30 – Brand Manager $89,800 9%
#42 – Social Media Manager  $57,400 9%
#47 – Front End Developer/Engineer $81,000 27%
#56 – Videographer $49,600 12%
#57 – User Interface Designer $73,800  27%
#68 – Content Strategist $84,400 19%
#99 – User Experience Designer $85,900 13%

Visit CNNMoney for the complete list. For more about the Elon M.A. in Interactive Media program, visit elon.edu/imedia.

 

A Measure of iMedia Alumni Success

Deciding whether or not to go to graduate school can be a daunting task.

Your finances, the need to relocate, discipline and academic stamina are important factors that you may be wrestling with. Just as critical is considering the post-graduate career prospects for the program you’re considering.

erin_turner

Interactive Media graduate Erin Turner ’15 G’16 works as assistant social media editor at Essence Magazine. 

Lucky for you, if you’re looking to earn a M.A. in Interactive Media from Elon, you’ll have a chance to join an impressive list of alumni with exciting careers in both the public and private sectors, throughout the country and abroad.

Since the iMedia program launched in 2009, there have been 257 graduates. Of those graduates, 97 percent are currently employed for such companies as Amazon Web Services, Razorfish, ESPN, Essence Magazine, Automattic, NASCAR, CBS Interactive, Dribble, the Smithsonian, Microsoft, IBM, and the Dallas Morning News – just to name a few.

Among dozens of job titles, iMedia alumni serve as web developers, UX designers, digital strategists, multimedia producers, social media managers and many other highly-skilled roles. Furthermore, these careers most often boast competitive salaries and advancement opportunities.

But these are just a few details about the success of iMedia graduates.

david_kennedy

Employed at Automattic, Interactive Media graduate David Kennedy G’10 develops WordPress themes under the title “theminator.”

If you’ve been thinking about applying to Elon’s Interactive Media program, but can’t make it to a campus visit, join us for our first virtual information session at 7 p.m., Wednesday, Nov. 30, via WebEx.

Click here to register for the event.

We’ll be sharing details about this innovative and accelerated, 10-month master’s degree program, including courses, admissions requirements, alumni success and more. We’ll also introduce you one of our professors, who will offer insight into students’ hands-on experiences in classes, work with real-world clients and the program’s state-of-the-art facilities.

For those who attend this virtual information session, we’ll waive the $50 application fee when you apply.

For more information about the iMedia program or admissions questions, please call me, Tarah Holland, at 336-278-7683 or email tholland@elon.edu.

Time To Brag About It

By: Amber McCraw, Assistant Director of Career Services, School of Communications

At this point, our iMedia students are several months into a 10-month intensive program.  And, while it feels like they just started, it is already time to start thinking about life after iMedia – I know, hard to believe right?

You’ve been reading posts about all of the great things the students are learning, the skills they are gaining, and the experiences they have been and will be privy to. A couple weeks ago, there was a post about the draft for Fly-ins.  Along with all of the other experiences the students are gaining, this is an incredible and unique opportunity for students to participate in and expand on their skills.

While our students are gaining these experiences, it is important for them to remember that now is the time to start bragging about them.  What I mean is this: these are the experiences and skills that they should be promoting on a resume, their LinkedIn, and their website/ePortfolio. I want to focus on the ePortfolio because this is the most time-consuming piece. Often times, I will recommend a student use a platform such as Weebly, Wix, or WordPress to create their ePortfolio, but our iMedia students are learning to code, so they have the skills to create their own, which is a little more time-consuming. Below are some tips to keep in mind when creating an ePortfolio.

  • Choose a website name
  • Each section should be its own page (Resume, Contact, About Me) and I recommend labeling pages based on skill (i.e. Writing, Design, Photography, etc)
  • Build a site map to organize your content
  • Get prior approval for client work
  • Provide context for the work you include
  • Make sure your ePortfolio promotes your career goals and matches your profession
  • Choose your best work that aligns with the skills you want to promote
  • Keep it simple and easy to navigate
  • Embed videos to keep visitors from having to navigate away from your page
  • Let your personality shine through

In today’s market, employers expect candidates to have ePortfolios.  While a resume can tell an employer what you can do, an ePortfolio shows them what you can do.  For our students, who are creating so many visual pieces, this is pertinent for their job search.  It also provides a way for people to contact them for freelance or contract work as well.

If you haven’t started creating your ePortfolio, no worries! You’ve got plenty of time.  Start thinking about the things you want to include, such as your Capstone project and work from your Fly-ins.  Then, make an appointment with me to get feedback and advice as you start creating your tool kit (ePortfolio, Resume, Cover Letter, LinkedIn).

Happy Learning & Creating!

Keep Your Eye on the Prize

by maggie mullikin

Jenna Wagner, a 2011 Interactive Media graduate returned to Elon to speak with the new class – the class of 2017. Jenna was a wealth of information regarding her personal experiences as an iMedia student, the career path she has been on since graduating, and her detailed explanation of specific roles she has taken on with her new job. Jenna is currently the Public Relations & Marketing Director for the Commonwealth of Virginia Department of Housing and Community Development Southwest Virginia Cultural Heritage Foundation.

Upon graduation from JMU, Jenna attended Elon University’s Interactive Media Master’s program in Elon, NC. Focusing on further honing her skills and determining her career path. With guidance from her mentors, she landed in Charlotte, NC pursuing a career in motorsports, one of her greatest passions. After working in the industry as a graphic designer, project manager and digital marketer, Jenna returned home to Virginia to learn more about non-profit, government and ultimately develop her home region of Southwest Virginia. https://www.myswva.org/

Jenna spends her days on relationship marketing and promoting Southwest Virginia as a tourism destination. This includes graphic design, social media marketing, website development and event management.

After Jenna spoke about her present title she then listed, “what else I do.”

Marketing strategy | Social media strategy & execution | Focus groups | Relationship building and marketing | Website development | Content generation (photos, videos, etc.) | Graphic design | Budgeting | Grant writing | Storytelling | Asset Management | Event management & promotion | Merchandise | Database management |

Jenna’s enthusiasm was contagious. Her advice and reflections could not have been more clear. The hard work today will pay off tomorrow.